Missouri Lt. Governor Mike Kehoe, Missouri Veterans Commission, Missouri Department of Mental Health, Missouri National Guard, Missouri Department of Economic Development, and the Office of the Military Advocate have joined together to launch the You Are Worth the Battle Campaign (YAWTB). The campaign is designed as a way to educate and train Missourians on how to identify and help service members, Veterans, and their families (SMVF) during a mental health crisis. YAWTB provides resources, training opportunities, and practical steps to take before, during, and after a suicidal crisis. By educating the public, SMVF stand a better chance of getting the help they need. In this media kit you will find the YAWTB logo, social media copy and graphics, flyers, television and website sliders and media advisories.
YAWTB aims to help give every community member resources and practical advice on how to identify and assist a person in crisis and what to do if you need help. Suicide rates among active-duty military members in 2021 have been at the highest level since the Great Depression, for some branches. There were 176 confirmed or pending suicide deaths for active duty military in 2021, and 174 the year prior. In 2019, Veterans accounted for 6,261 of 45,861 U.S. adult suicide deaths. There were also 202 military family members’ deaths in 2019 linked to suicide.
A mental health crisis can happen at any time to anyone. Join us on our mission to help educate and train our communities on suicide prevention techniques. Remember, You Are Worth the Battle.
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Missouri Lt. Governor Mike Kehoe, Missouri Veterans Commission, Missouri Department of Mental Health, Missouri National Guard, Missouri Department of Economic Development, and the Office of the Military Advocate have joined together to launch the You Are Worth the Battle Campaign. The campaign is designed as a way to educate and train Missourians on how to identify and help Veterans, military members and their family members during a mental health crisis. YAWTB provides resources, training opportunities, and practical steps to take before, during, and after a suicidal crisis. By educating the public, Veterans, service members and their families stand a better chance of getting the help they need. Visit veteranbenefits.mo.gov/mental-health-resources/ to find available resources. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Starting a conversation about mental health can be uncomfortable but is necessary. When talking with someone you are concerned about, focus on your observations and share your feelings about the situation. Showing them you have been noticing their changed behavior and opening up about your own feelings can help create an open and honest conversation. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Knowing common signs of a suicidal crisis can help save a life. Expressions of hopelessness, withdrawal and an increase in alcohol or drug use are just a few of the signs someone might display when they are in need. For more about the signs of suicide visit va.gov/health-care/health-needs-conditions/mental-health/suicide-prevention/. When reaching out to someone in crisis, remember to ask the question “Are you thinking of ending your life?”, validate their experience and encourage treatment and expedite getting help. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Individuals who misuse opioids are at an increased risk for suicide. Opioids are highly addictive and should only be taken as prescribed. Knowing the signs of an overdose can help get a person the help they need in a timely fashion. Remember to check, listen, look, and touch. If you suspect you or someone you know of having an opioid overdose call 911 immediately. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Individuals who misuse opioids are at an increased risk for suicide. Opioids are highly addictive and should only be taken as prescribed. Using opioids with alcohol, anxiety or sleep medication, and some antidepressants can increase the risk of an overdose. If you suspect you or someone you know of having an opioid overdose call 911 immediately. The drug Naloxone can reverse an opioid overdose when given in time and is available without a copay for at risk Veterans. Talk to your VHA provider to learn more about Naloxone. Visit https://pbm.va.gov/PBM/academicdetailingservice/opioid_Overdose_Education_and_Naloxone_Distribution.asp for more information. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Safe storage practices can save a life by increasing the TIME and SPACE between a suicidal impulse and access to a firearm or other household risks. There are several effective safe storage options for firearms including a cable lock, lockbox, and a gun safe. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
What should you do if someone is telling you they are having suicidal ideations? DO NOT leave them alone and DO NOT keep it a secret. Try to get immediate help and reassure the person that help is available. Remember to listen openly and without judgment. When responding to answers, simple encouraging responses go a long way, such as “You are not alone, even if you feel you are. I am here for you and want to help in any way I can” or “I might not be able to understand exactly what you are going through, but I am here for you.” NEVER negotiate with anyone who has a firearm. Get to safety and call 911. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The VA offers screening tools to help identify symptoms and assist you with your mental health needs. Visit myhealth.va.gov/mhv-portal-web/screening-tools to access the tools.
#YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The Veteran Crisis Line offers 24/7 confidential crisis support for Veterans and their loved ones. You do not need to be enrolled in VA benefits or healthcare to take advantage of the crisis line. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Many mental health conditions make us feel isolated and alone. Make the Connection shares stories by Veterans and their loved ones who talk about their experience, challenges, and recovery. Looking for something specific? Tailor your search by service era, branch, gender, and combat experience. Find a story like yours by visiting maketheconnection.net/. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Mental health is important to manage at any age. Children with military parents can have trouble processing the many emotions that come with serving our nation. Hope for Warriors offers emotional wellness resources for families of Veterans. Learn more by visiting hopeforthewarriors.org/…/family-wellness…/ #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Readjustment counseling is offered to make a successful transition from military to civilian life or after a traumatic event experienced in the military. 1-877-927-8387 is a free, round the clock confidential call center where Veterans, service members and their families can talk about their military experience or any other issue they are facing in transitioning after military service or trauma and get connected to their nearest Vet Center. Visit vetcenter.va.gov/ for more info. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Talking to Children about War, by the National Child Traumatic Stress Network, guides parents and caregivers on how to talk to children about navigating what they are seeing and hearing and helps them find ways to cope. Learn more at nctsn.org/resources/talking-to-children-about-war .#YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The Missouri Suicide Prevention Network offers toolkits for a variety of groups including employers, educators, and the medical community. This collection of toolkits is to assist Missourians with implementing effective suicide prevention strategies. These resources contain tools, information, and resources which can be used by leaders to create action plans, set goals, and establish policies and programs. Check out the toolkits by visiting mospn.org/_files/ugd/6dadf9_2b78abb4c8074b9ca98eeee25e95b9e6.pdf #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Trying to find mental health resources for the military member in your life? The Missouri Benefits and Resource Portal for Veterans and Military is a service guide meant to help Veterans and military personnel find local resources. For more information visit veteranbenefits.mo.gov/ #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Knowing Missouri’s Service Members, Veterans and their families face unique physical and mental challenges from deployments, the Missouri Department of Mental Health has compiled an interactive map of behavioral health providers. If you or a loved one needs assistance visit dmh.mo.gov/veterans/ for more information. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The Office of Military Advocate leads Missouri’s efforts to improve the quality of life and opportunities for Service members and their families. Learn more about how they can help you and your family by visiting military.ded.mo.gov/. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Missouri Lt. Governor Mike Kehoe, Missouri Veterans Commission, Missouri Department of Mental Health, Missouri National Guard, Missouri Department of Economic Development, and the Office of the Military Advocate have joined together to launch the You Are Worth the Battle Campaign. The campaign is designed as a way to educate and train Missourians on how to identify and help Veterans, military members and their family members during a mental health crisis. YAWTB provides resources, training opportunities, and practical steps to take before, during, and after a suicidal crisis. By educating the public, Veterans, service members and their families stand a better chance of getting the help they need. Visit veteranbenefits.mo.gov/mental-health-resources/ to find available resources. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Starting a conversation about mental health can be uncomfortable but is necessary. When talking with someone you are concerned about, focus on your observations and share your feelings about the situation. Showing them you have been noticing their changed behavior and opening up about your own feelings can help create an open and honest conversation. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Knowing common signs of a suicidal crisis can help save a life. Expressions of hopelessness, withdrawal and an increase in alcohol or drug use are just a few of the signs someone might display when they are in need. When reaching out to someone in crisis, remember to ask the question “Are you thinking of ending your life?”, validate their experience and encourage treatment and expedite getting help. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Individuals who misuse opioids are at an increased risk for suicide. Opioids are highly addictive and should only be taken as prescribed. Knowing the signs of an overdose can help get a person the help they need in a timely fashion. Remember to check, listen, look, and touch. If you suspect you or someone you know of having an opioid overdose call 911 immediately. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Individuals who misuse opioids are at an increased risk for suicide. Opioids are highly addictive and should only be taken as prescribed. Using opioids with alcohol, anxiety or sleep medication, and some antidepressants can increase the risk of an overdose. If you suspect you or someone you know of having an opioid overdose call 911 immediately. The drug Naloxone can reverse an opioid overdose when given in time and is available without a copay for at risk Veterans. Talk to your VHA provider to learn more about Naloxone. Visit https://pbm.va.gov/PBM/academicdetailingservice/opioid_Overdose_Education_and_Naloxone_Distribution.asp for more information. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Safe storage practices can save a life by increasing the TIME and SPACE between a suicidal impulse and access to a firearm or other household risks. There are several effective safe storage options for firearms including a cable lock, lockbox, and a gun safe. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
What should you do if someone is telling you they are having suicidal ideations? DO NOT leave them alone and DO NOT keep it a secret. Try to get immediate help and reassure the person that help is available. Remember to listen openly and without judgment. When responding to answers, simple encouraging responses go a long way, such as “You are not alone, even if you feel you are. I am here for you and want to help in any way I can” or “I might not be able to understand exactly what you are going through, but I am here for you.” NEVER negotiate with anyone who has a firearm. Get to safety and call 911. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The VA offers screening tools to help identify symptoms and assist you with your mental health needs. Visit myhealth.va.gov/mhv-portal-web/screening-tools to access the tools.
#YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The Veteran Crisis Line offers 24/7 confidential crisis support for Veterans and their loved ones. You do not need to be enrolled in VA benefits or healthcare to take advantage of the crisis line. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Many mental health conditions make us feel isolated and alone. Make the Connection shares stories by Veterans and their loved ones who talk about their experience, challenges, and recovery. Looking for something specific? Tailor your search by service era, branch, gender, and combat experience. Find a story like yours by visiting maketheconnection.net/. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Mental health is important to manage at any age. Children with military parents can have trouble processing the many emotions that come with serving our nation. Hope for Warriors offers emotional wellness resources for families of Veterans. Learn more by visiting hopeforthewarriors.org/…/family-wellness…/ #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Readjustment counseling is offered to make a successful transition from military to civilian life or after a traumatic event experienced in the military. 1-877-927-8387 is a free, round the clock confidential call center where Veterans, service members and their families can talk about their military experience or any other issue they are facing in transitioning after military service or trauma and get connected to their nearest Vet Center. Visit vetcenter.va.gov/ for more info. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Talking to Children about War, by the National Child Traumatic Stress Network, guides parents and caregivers on how to talk to children about navigating what they are seeing and hearing and helps them find ways to cope. Learn more at nctsn.org/resources/talking-to-children-about-war .#YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The Missouri Suicide Prevention Network offers toolkits for a variety of groups including employers, educators, and the medical community. This collection of toolkits is to assist Missourians with implementing effective suicide prevention strategies. These resources contain tools, information, and resources which can be used by leaders to create action plans, set goals, and establish policies and programs. Check out the toolkits by visiting mospn.org/_files/ugd/6dadf9_2b78abb4c8074b9ca98eeee25e95b9e6.pdf #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Trying to find mental health resources for the military member in your life? The Missouri Benefits and Resource Portal for Veterans and Military is a service guide meant to help Veterans and military personnel find local resources. For more information visit veteranbenefits.mo.gov/ #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Knowing Missouri’s Service Members, Veterans and their families face unique physical and mental challenges from deployments, the Missouri Department of Mental Health has compiled an interactive map of behavioral health providers. If you or a loved one needs assistance visit dmh.mo.gov/veterans/ for more information. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The Office of Military Advocate leads Missouri’s efforts to improve the quality of life and opportunities for Service members and their families. Learn more about how they can help you and your family by visiting military.ded.mo.gov/. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Missouri Lt. Governor Mike Kehoe, Missouri Veterans Commission, Missouri Department of Mental Health, Missouri National Guard, Missouri Department of Economic Development, and the Office of the Military Advocate have joined together to launch the You Are Worth the Battle Campaign. The campaign is designed as a way to educate and train Missourians on how to identify and help Veterans, military members and their family members during a mental health crisis. YAWTB provides resources, training opportunities, and practical steps to take before, during, and after a suicidal crisis. By educating the public, Veterans, service members and their families stand a better chance of getting the help they need. Visit veteranbenefits.mo.gov/mental-health-resources/ to find available resources. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Starting a conversation about mental health can be uncomfortable but is necessary. When talking with someone you are concerned about, focus on your own observations and share your feelings about the situation. Showing them you have been noticing their changed behavior and opening up about your own feelings can help create an open and honest conversation. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Knowing common signs of suicidal crisis can help save a life. When reaching out to someone in crisis, remember to ask the question “Are you thinking of ending your life?”, validate their experience and encourage treatment and expedite getting help. #YouAreWorthTheBattle
Knowing the signs of an opioid overdose can help get a person the help they need in a timely fashion. Remember to check, listen, look, and touch. If you suspect you or someone you know of having an opioid overdose call 911 immediately. #YouAreWorthTheBattle
Individuals who misuse opioids are at an increased risk for suicide. If you suspect you or someone you know of having an opioid overdose call 911 immediately. Visit pbm.va.gov/PBM/academicdetailingservice/opioid_Overdose_Education_and_Naloxone_Distribution.asp for more information. #YouAreWorthTheBattle
Safe storage practices can save a life by increasing the TIME and SPACE between a suicidal impulse and access to a firearm or other household risks. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
What should you do if someone is telling you they are having suicidal ideations? DO NOT leave them alone and DO NOT keep it a secret. Try to get immediate help and reassure the person that help is available. Remember to listen openly and without judgement. When responding to answers, simple encouraging responses go a long way, such as “You are not alone, even if you feel you are. I am here for you and want to help in any way I can” or “I might not be able to understand exactly what you are going through, but I am here for you.” NEVER negotiate with anyone who has a firearm. Get to safety and call 911. #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The VA offers screening tools to help identify symptoms and assist you in determining if you should seek further evaluation by your physician or a mental health professional. Visit myhealth.va.gov/mhv-portal-web/screening-tool #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS
The Veteran Crisis Line offers 24/7 confidential support for Veterans and their loved ones. You don’t need to be enrolled with the VA to take advantage of the crisis line. #YouAreWorthTheBattle
Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
Make the Connection shares stories by Veterans and their loved ones who talk about their experience, challenges, and recovery. Find a story like yours by visiting maketheconnection.net/ . #YouAreWorthTheBattle
Veterans Crisis Line: 988 PRESS 1 | Text 838255
Children with military parents can have trouble processing the many emotions that come with serving our nation. Hope for Warriors offers emotional wellness resources for families of Veterans. Learn more by visiting hopeforthewarriors.org/…/family-wellness…/ #YouAreWorthTheBattle
Readjustment counseling is offered to make a successful transition from military to civilian life or after a traumatic event experienced in the military. 1-877-927-8387 is a free, around the clock confidential call center where Veterans, service members and their families can talk about their military experience or any other issue they are facing in transitioning after military service or trauma and get connected to their nearest Vet Center. Visit vetcenter.va.gov/ for more info. #YouAreWorthTheBattle
Talking to Children about War, by the National Child Traumatic Stress Network, guides parents and caregivers on how to talk to children about navigating what they are seeing and hearing and helps them find ways to cope. #YouAreWorthTheBattle
The Missouri Suicide Prevention Network offers toolkits for a variety of groups including employers, educators and the medical community. This collection of toolkits is to assist Missourians with implementing effective suicide prevention strategies. These resources contain tools, information and resources which can be used by leaders to create action plans, set goals and establish policies and programs. Check out the toolkits by visiting mospn.org/_files/ugd/6dadf9_2b78abb4c8074b9ca98eeee25e95b9e6.pdf #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255 | Chat online at veteranscrisisline.net/
The Missouri Benefits and Resource Portal is a service guide meant to help Veterans and military personnel find local resources. For more information visit veteranbenefits.mo.gov/ #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255
Knowing Missouri’s Service Members, Veterans and their families face unique physical and mental challenges from deployments, the @MentalHealthMO has compiled an interactive map of behavioral health providers. Visit dmh.mo.gov/veterans/ #YouAreWorthTheBattle
The Office of Military Advocate leads Missouri’s efforts to improve the quality of life and opportunities for Service members and their families. Learn more at military.ded.mo.gov/ . #YouAreWorthTheBattle
Veterans Crisis Line: Call 988 PRESS 1 | Text 838255
Graphics for Televisions and
Website Sliders
Below are graphics in a variety of sizes to be used on televisions and on websites. The graphics share the same information but are two different styles.
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